Build and lead a successful business aligned with your vision, values, and the life you want to live.

CREATED BY
STEPHANIE KOULOCHERIS

Business coaching for founders & creatives

Value–led Business Coaching for clarity, direction and sustainable growth in Amsterdam, Haarlem & online.

Helping founders and business owners in creativxe and design–led industries build and grow their businesses in alignment with their values.

As a business coach I work with founders, business owners and creatives who want to build or grow a business but feel stuck, overwhelmed, or unsure what to focus on next. 

Whether you're starting out, refining your direction, or scaling what already exists, we focus on turning your vision into a clear, structured business, across strategy, goals, offer, brand, positioning and day-to-day operations.

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How business coaching works

Business coaching is a structured reflective and practical process, where we take some distance from the day-to-day, clarify your direction and priorities, make better strategic decisions, and build a business that grows in a focused and sustainable way.

We look at your purpose, mission, values, vision, but we also get specific about your niche, your offering, your messaging, and the phases of business growth – clarifying the messy middle. 

Alongside the strategic work, we explore the role you play within your business and support you in stepping more fully into your leadership. 

We strengthen your decision-making, self-awareness and ability to lead through this next phase of growth or change.

This is about building a business that performs without losing yourself or what made you want to create it in the first place.

Who is this for?

At third field I offer business coaching to founders, business owners and creative entrepreneurs, with a specialisation in design-led businesses and creative industries.

This work is for entrepreneurs who want to build or grow a business that is not only successful, but aligned with their values, vision and the life they want to live. 

You may be at an early stage refining your direction, or further along looking to evolve or scale more intentionally. You may feel busy but not making real progress, or simply unsure what the next step should be.

This is for founders and business owners who:

  • Want to define a clear direction, structure and strategy for their business

  • Feel the need to pause and think more intentionally about how their business is growing and operating

  • Want to create a business that reflects their values, strengths and way of working

  • Are navigating growth, change or increasing complexity and want to approach it more strategically

  • Want to strengthen their role as a founder or leader alongside developing the business itself

This is also for creatives who:

  • Are building a business around their work and want to integrate their creative identity with their commercial ambitions and definition of success and fulfilment

  • Are in the early stages of planning or building but struggling to make it feel real. You may have the ideas, skills or ambition, but find it difficult to turn this into something tangible and structured.

Where you might be right now

Building a business brings a level of complexity and responsibility that can be difficult to navigate alone. You may feel unclear on your direction, pulled between multiple ideas or priorities, or constantly busy without a clear sense of what to focus on next. At the same time, the day-to-day demands of running a business can make it difficult to step back, think strategically and make intentional decisions about growth.

Perhaps you have a strong vision but are finding it difficult to translate into something structured, actionable and sustainable. You may be struggling to define your positioning, offer or direction in a way that feels both clear and aligned, or feeling caught between different possibilities for growth without knowing which path to prioritise. At times, you might feel inconsistent in your momentum, direction or income, or sense that something is holding you back despite knowing where you want to go.

For many founders and creatives, generating ideas feels far easier than implementing them. You may feel stretched between working in the business and working on it, constantly managing immediate demands while struggling to create longer-term structure and clarity.

You may already have taken the first steps, but the business still doesn’t feel fully established or tangible yet. Defining your offer, adding structure, showing up more visibly or taking yourself seriously in the process can feel surprisingly overwhelming.

For creatives especially, there is often an added tension between creative fulfilment and commercial reality, questioning how to build something that is both financially sustainable and deeply aligned with what inspired you to begin in the first place.

What you will gain

Working together, the focus is on bringing clarity and structure to your business so you can move forward with greater focus, confidence and momentum. You'll gain a clearer picture of where you are, where you want to go, and how to bridge that gap in a way that feels both strategic and aligned.

This includes helping you move from early-stage exploration into something defined and tangible – taking your business seriously and building it in a way that feels grounded, structured and achievable. If your business currently feels like an idea or a side project, this work supports you in making it real.

Business coaching supports you to:

  • Turn an idea into a defined, structured business

  • Stop feeling busy and start making real progress

  • Clarify your vision, direction and priorities

  • Translate ideas into a clear strategy, structure and plan

  • Define or refine your positioning, offer and operations

  • Make decisions with greater confidence and less second-guessing

  • Navigate growth, change and challenges with more clarity and perspective

  • Strengthen your role as a founder or leader and how you show up in your business

For creatives, this includes developing a way of building your business that holds both your creative identity and your commercial ambitions, without feeling you have to choose between them.

Most importantly, you'll develop a more intentional and proactive way of leading your business; moving from reacting to what's in front of you, to shaping something that reflects your values, vision and long-term direction. For many, this brings a renewed sense of clarity, ownership and momentum.

BOOK A DISCOVERY CALL

Wherever you are, the focus is the same: understand what’s happening, align with what matters to you, and take clear, intentional action, so you can design and build a way of working and living that feels fully alive and fulfilling. Here’s what past clients had to say…

  • Julie, Business Owner & Creative

    “Stephanie coached me with financial modelling and strategy that gave me clarity and confidence to pursue my vision. I was impressed by the range of practical skills she brings to her coaching, helping me to turn my ideas into a clear and actionable plan. I've gone from finding my goals overwhelming and not doing anything, to finding motivation in them. My vision is now a motivation, instead of a comparison for where I am now.”

  • Phoebe, Fashion Stylist & Business Owner

    “I initially came to Third Field to give my styling business the boost it needed and it’s been more helpful than I could have anticipated. I have been offering my services for several years but now my children are a little older and I have more time I finally wanted to take it to the next level and create a business that I can be proud of and Stephanie has really helped me start to unpick some of the problems that have been holding me back. 

    Stephanie is a very good listener and always offers very actionable advice. She has given me a structure and framework to my messy and creative thoughts which is so important to someone like me who isn’t so practical. I wish I could work with her every week!

    As a small business owner I would highly recommend working with Third Field coaching as you will be surprised at how much you can grow even after a few sessions. Stephanie has a creative background and is also a mother which drew me to her specifically because I felt like she would understand my situation and her support has been incredible. Thank you Stephanie.”

  • Sara, Business Owner

    “When I started with Stephanie I'd been running my agency for a couple of years and had reached a point where I was busy enough but not really growing or going anywhere. I felt like something needed to change and thought coaching might help me. Working with Stephanie gave me the chance to understand what was actually going on, including things I realised I was avoiding, what I actually wanted the business to look like, and what was getting in the way. She's direct and challenged me but without being directive. We collaborated closely but the results of the work feel like mine which is what I was looking for. A couple of months on and the business feels significantly more intentional and on track.”

Explore working together.

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Explore coaching packages.

Coaching Packages

FAQs

  • Business coaching is a structured process that helps you gain clarity on your business direction, make confident strategic decisions, and take focused action to grow your business.

    As a business coach, I support you in stepping back from the day-to-day to understand what’s really happening in your business, what you want to build, and what may be holding you back. Together, we clarify your priorities, strengthen your thinking, and translate insight into clear, actionable next steps.

    This can include launching a new business, growing an existing one, or evolving your business so that it feels more aligned with what you value and the life you want to live.

  • Business coaching at third field is for founders, entrepreneurs and business owners who want to take a more intentional and strategic approach to building, growing and running their business.

    Many clients come to business coaching at a point where they feel stuck, overwhelmed or unclear on what to focus on next. Others are growing quickly but want to create more structure, direction and a sustainable way of doing things in their business.

    I typically work with founders and creatives in design-led industries, as well as professionals considering building or scaling their business alongside or beyond corporate careers.

  • You may benefit from business coaching if you feel stuck in your business, overwhelmed by everything you need to do, or unsure what your next step should be.

    Common signs include:
    Feeling busy but not making meaningful progress
    Struggling to prioritise or make strategic decisions
    Lacking clarity on your direction, offer or positioning
    Wanting to grow but unsure how to do it in a sustainable way

    You don’t need to have everything figured out. Coaching is a space to step back, gain perspective, and choose your next move with confidence.

  • Business coaching helps you clarify your direction, prioritise what matters most, and make better decisions about how to build and grow your business.

    You can expect:
    Clearer strategic direction and priorities
    Greater confidence in your decisions
    More focus on what moves you closer to your goals
    A stronger connection between your vision, values and business model

    Many clients also experience more ease and confidence in how they run their business, alongside more consistent progress.

  • Most clients gain useful clarity and perspective early on in the trajectory, while more meaningful results develop as you implement changes and build momentum over time. Coaching packages create the space to think strategically, test ideas and refine your approach over a number of weeks or months.

  • We start our coaching relationship with setting out an initial trajectory based on the goals or desired change you have brought. 

    At the start of each session, we double check if we want to go with the planned trajectory or explore something that is more relevant for you and your business in that moment. This could be a specific challenge, decision or broader strategic question.

    Through discussion and questioning, we clarify your thinking, explore options and identify what matters most. From there, we define concrete next steps or priorities to move your business forward.

    Each session is tailored to your context but always aims to create clarity and to move you forward towards your desired goal.

  • Business coaching is a client-led process focused on helping you think clearly, make your own strategic decisions and move your business forward in a way that's right for you. Mentoring involves expertise sharing and guidance based on someone else's experience. Consulting involves providing advice, recommended solutions or execution support. In coaching, you develop your own thinking and strategy rather than following someone else's.

  • I work with founders and business leaders across a range of industries, with a particular focus on creative and design-led environments.

    My background in the fashion industry means I understand both the creative and commercial aspects of building and scaling a business, as well as the realities of working across corporate, start-up and entrepreneurial contexts.

    That said, the core themes we work on – turning an idea into a structured business strategy, navigating growth, change and business challenges with more confidence and perspective – are relevant across many types of businesses.

  • Yes, business coaching is highly valuable when you are starting a new business.

    Whether you are at the idea stage or early in building your business, coaching helps you clarify your vision, define your offer, and create a structured plan with clear intentions and confidence.

    We focus on building a strong foundation, so your business is not only viable, but aligned with the life and career that you want to create long term.

  • Yes, business coaching is equally valuable for growing and scaling an existing business.

    As your business grows, complexity increases. Coaching helps you step back, refine your strategy, prioritise effectively, and make decisions with greater clarity and confidence.

    We focus on sustainable growth, ensuring your business evolves in a way that supports both short term performance and your long-term definition of success.